WHAT IS COPY WRITING :-
In a business every man is a salesman so salesmanship is one of the greatest skill you can process as a businessman and for sales the creative advertisement is required, here creating copy writing skills will be the game changer for any business.
WHAT DOES COPY WRITING SKILL MEANS?
Copy writing skill means any one have to–
Copy writing is taking a potential customer from point A to point B.
Point A is where the customer was before they started reading your copy and Point B is where you want them to be after i,e conversion.
Copy writing in digital marketing can change your life and bring success year after year. Become a good copywriter , you will be able to sell anything.
The leverage power of a masterful copy writing with the internet and you will become unstoppable.
WHAT IS THE ROLE OF COPY WRITING :
I think good salespeople are some of the most powerful people in the world. If you combine good salesmanship with good marketing…. nobody can stop you.Copy writing plays a vital role in marketing and sales.
Marketing and sales both are co-related and both are the most important element of a successful business.
Sales is driving sales.
Marketing is for driving traffic and attention here is a role of COPY WRITING.
A good copy writer can make your life and business successful , it may be life changing.
In a copy writing in sales message created and viewed many people at a time. Its a magic , write your copy/Pitch ones and duplicate yourself thousand of time. Even you go to the sleep but somebody is reading it.
The role of copy writing is amazing , suppose one sales page somebody reading in India and somebody may read it from US or other places.
HOW TO HOOK CUSTOMER USING OF COPY WRITING :
The aim of creative copy writing is to conduct ‘One to Many’.
It follows the lead/Social proof.
Rare things are valuable and desirable.
Keep it in your mind when you give and you shall receive. When you give some values you will receive more.follow the expert , establish your credibility early to be an expert or Authority.
People buy from who they feel similar to , if anybody understands you and find the same mind similarity , it is very easy to establish yourself.
Always focus on benefit not the features.
Sell yourself rather than the product or service. So ‘pre offer values’ is important.
For ling term business following things are required :
Knowing you better.
CREATIVE COPY WRITING :
Always write for the customer view not for you. Find the problem of the customer , Amplify with it an agitation and find the problem from the problem then make a solution.
Your prospect has a PROBLEM they want to solve. If they didn’t , they would not be searching for your product.
You need to AMPLIFY that problem by AGITATING it.
Finally then you need to offer a SOLUTION to that problem to serve your product or service
COPY WRITING TIPS AND TRICKS
TELL A STORY : Always tell a story to your audience so that the reader can understand the product/service can resolve their problem.Emotional attachment is necessary for imagination.
SPEAK FOR THE READER : Don’t write anything for you always write for the reader. Always write in a style which attracts them.
ALWAYS BE AN ACTIVE : Your tone and style should be inspiring.Explain them the benefit and helpfulness of your product or service not the features.
POWER OF REPETITION : Always good repetition has a power which can enhance an article readability.
STATE AND FACT : Always use statistics and various facts which claim your product/service credibility and are trustworthy.
ORGANIZE CONTENT : always make your content readable so that readers can easily view the key point at a glance. Use color , points, bullets, highlights to make information attractive.
AVOID LONG PARAGRAPH : always avoid long paragraphs , it should be well visibility , mind it your reader will read it , he/she should not leave the content.
AVOID HARD WORD : Make your topic easy so that the reader has minimum knowledge in English.
STATISTICS : Be specific , there must always be a truth statistic.
OFFER INTENSIVE : Give intensive , rewards to motivate your reader to take action for reciprocate..
RELATION : Connect with the customers problems or goals or both.
COPY WRITING IN VIEW OF SALES CONVERSION:
In the social media generation- Leverage it! free gift , quality content creation is the best way to achieve sales goals early.
Add value to your prospect life before you ever sell them anything to your audience.
Always be unique so that every one can boost your values.
As per my belief logical reasoning is better than emotional feeling when someone buys from you.
If you can put them in a ‘state of art feeling’ and mirror their feelings within your copy – it can be easy to convert.
If persona feel you understand them and you are like them , they will buy from you.
here is an example quote like this —- ” I know how you feel about your career where jobs are rare because I felt the same , believe me I felt the same.”
Here is a solution for you what I realize , In the Digital Marketing era there is a huge opportunity in India. I am assuring you take a 30 days challenge. I will prove you It works , so take action and boost your career because action takers always win.
Be a good copy writer following points must be in your mind
Sales page always opening with a HEADLINE.
Revenue boosting benefit pointers.
The Hook of the page.
Leveraging authority of others with stats and statements.
The power of testimonials.
Knowledge of the objections while closing.
Rewards and Bonuses.
Summarize and knock off.
The power of PS.
Formatting that sales.
Revenue boosting copy on the up sells.
The email copy.
The Social Story telling.