( My Tips & Tricks)
If you’ve got a small business to run, then you know the importance of choosing your digital marketing strategy wisely. After all, the right digital marketing strategy can either make or break your marketing efforts.
So in this article, we’re covering my top digital marketing strategies for you to pick and choose from and combine into the perfect digital marketing strategy for your business, all right, let’s get to it.
Hey there, my name is Prakash Mukherjee, read the article wisely, where we help you make marketing that matters. So if you’re interested in learning about the latest and greatest marketing strategies, tools, tips, tricks, and tactics, well, you may want to consider subscribing and give comments also.
All right, let’s talk about digital marketing strategies. Specifically, in this article, I’m gonna give you my absolute best digital marketing strategies that you can use regardless of what market or business or industry you’re in.
Now rather than dive into the nitty-gritty details and specifics in everyone, I want to give you kind of a high-level overview and my key takeaways on what these strategies mean and why they’ve been effective in all of the small businesses within order to help you generate more leads, customers, and sales.
The goal here is simply to flood your brain with possibilities, and not just possibilities, but possibilities that have been proven in the real world in helping businesses.
At the end of the day, it’s what gets done and what gets done well that moves the needle. Also, make sure to stick around right till the end of the article because whileI’ve listed the first few points in no particular order, it’s the final two points that I believe are the most important for small businesses to consider today.
All right, all that said, let’s dive into tip number one.
All right, tip number one is all about coming up with an irresistible offer. Now what an irresistible offer is pretty much exactly like it sounds.
It’s an offer that’s too good to refuse. Now sometimes these are referred to as godfather offers other terminology but they are all the same thing, and what is it’s some kind of offer that you can put in front of your ideal target market that directly speaks to them and compels them to take action.
Now here’s the thing. When we’re designing an irresistible offer, we don’t necessarily have to compete on price.
We don’t need to give anything away for free here. All we have to do is understand that it’s important to reflect that we understand where the customer’s coming from, meaning we know their pains, their problems, their frustrations, and how our business is uniquely positioned to solve that for them.
One of the most important points to consider when you’re constructing an irresistible offer is that you want to be selling a painkiller, not a vitami, meaning what you want to do here is you want to solve a pain rather than prevent a future problem because people are a lot more likely to act and take action when they’re trying to solve an actual pain and problem that they’re experiencing right now.
I like to describe these pains and problems as miseries and basically what it is it’s some kind of pain or problem or fear or frustration that they’re trying to get over, you can either display this irresistible offer in an ad or as a call to action on a blog post or right on the homepage of your business.
The only thing to remember here is the importance of actually having it so that you can compel someone to take action as soon as possible.
Now it’s here in tip two
Your lead magnet(Lead generation) can include aspects or elements or maybe even the entire part of your irresistible offer.
Now a high- level overview just in case you haven’t heard of a lead magnet before, all it is is some kind of piece of valuable content or information or could even be something tangible or physical like a book or a widget or whatever it is, but you’re going to use this in exchange for your customer’s contact details, their name, maybe their email address, maybe their phone number, maybe even their address.
You can do this through an ad or maybe even a link on your website, and you’re gonna direct them to where they can download their free PDF or their free guide or get their free book plus shipping, whatever it is.
Once they get to that actual landing page, they’ll input their name and email address and in turn, they’re gonna get the guide, and you’ll now get their contact details which you can use to follow up with them later and do nurture regularly and create a relation, build your trust with them.
My final point on lead magnets is this. You don’t need to limit yourself to just one lead magnet. approach their pains or frustrations from several different angles which is what your lead magnets allow you to do.
Tip number three and one of the top digital marketing strategies that I’ve seen work for small business is none other than SEO.
Now, SEO or search engine optimization is by far one of the things you can talk about in digital marketing, but it’s also incredibly important.
SEO is largely responsible for the growth of my first marketing agency back in the day, that and content marketing, but again, there is some overlap because content marketing and SEO kind of work nicely together.
Anyway, the point is this, search engine optimization, SEO, is incredibly valuable. Now, we don’t have the time to get into all the specifics and details here, but the point is you may want to start allocating more resources to SEO especially if people tend to be searching for one of the problems that your business solves.
Now when it comes to SEO, several different factors influence it, including on-page ranking and off-page signals.
Now, when we’re talking about on-page, these are things like the keywords you use in your URL, your title, your headings, on-page content, all sorts of things like that, and when we’re talking about off-page ranking signals, it has to do with the number and the kind of links that are linking back to your content which is sending signals to the search engines that this is valuable content.
All right, the next point may sound similar, but it’s incredibly important to differentiate and that’s Google 3-pack SEO. Now, this point is only really valuable if you’ve got a local business or an actual storefront or actual physical location because what you’re going to be doing here is ranking in the map, and this is incredibly important especially on mobile now where most searches are conducted.
Now the way to find out if you’re ranking in the 3-pack is pretty simple. First of all open an incognito or private browser just so your history does not influence the results, then type in whatever industry that you’re searching for and your city name and see what appears in the map results.
If you’re not in the top three, you’re missing out which means you need to spend some time, some energy, and some money optimizing that Google 3-pack listing because they get a ton of traffic, especially from mobile where most searches occur.
Now, this next tip is a little more out there and a little less common than say SEO or Google 3-pack SEO.
You can come with audio marketing. Now like I said at the beginning, these tips are listed in no particular order, again except for those last two, so I don’t want to overemphasize or underemphasize the importance or relevance of audio marketing to your business.
You see, to decide if audio marketing is something you want to pursue, you first need to identify your ideal target market, but we’re gonna talk about that a little bit later.
Now when we’re talking specifically about digital marketing strategies, obviously things like podcasts and Spotify ads and things like that are gonna come to the forefront of your mind.
Now, fortunately, we already covered lead magnets and the importance of acquiring customer contact information like their name and their email address. Well with email marketing, it gives you that opportunity to follow up and provide more value and make offers again and again and again.
Now there’s a lot of people out there complaining about lower open rates and how email marketing is losing its effectiveness and while this is true to some degree, just think about yourself and how you interact with content and how you consume information.
Our next point is content marketing, and as I’ve already discussed, between SEO and content marketing, this is really how I built up my first marketing agency.
It’s a fantastic tool because content marketing allows you, again, to educate, to inform, to provide value, and to show that you’re the authority in your field by teaching people what you know.
Now, again, content marketing is kind of a high-level macro overview which entails all sorts of things below it like podcasts and videos and blogs and interviews and lead magnets and resource guides and all sorts of stuff like that so it is again that high-level overview. The point is if you’re not creating content for your target market, you really should be in one way, shape, or form.
The key with content marketing is to choose the right format and the right style for you and your audience, meaning if you hate the idea of being on video, videos probably aren’t gonna be for you. If you hate the sound of your voice, maybe audio content you can stay away from, and if you hate the thought of writing, well then obviously a blog isn’t the best for your style.
All that said, if I had to pick one which is the absolute best form of content marketing that we’re seeing right now, it has to be video, and there are several reasons for this, we’re gonna cover that in just a minute on video marketing.
All right, and our next tips promised
Now video marketing is a phenomenal tool for small businesses to generate more leads, customers, and sales and prove your authority in the marketplace. Next to having an in-person conversation or meeting face to face, the video is the next best thing to establish trust and show your personality and humanize your brand and your business.
Our next point is copywriting, and when we’re talking about copywriting, we’re not talking about copyright or the legal aspect of protecting your work, but rather about creating influential and persuasive sales copy.
The reason copywriting is so important is because if you’ve got a small business, which I hope you do. The introductory hook, some of the benefits, some of the features, how this is going to help your customers achieve what they’re looking to do, how your business is uniquely positioned to solve their problems, all of that is copywriting.
All right, our next point is on YouTube marketing organic.
Now, no surprise that I believe YouTube is a phenomenal tool to communicate your message, provide some value to your marketplace and help to grow your business.
Even if you have no intention of ranking for different search terms or becoming a YouTube celebrity, it’s still worth uploading your content to YouTube ‘because this can be a valuable resource for you to direct current or potential customers too to answer questions, solve problems, even provide some troubleshooting information for your product or service that they may have.
Overall, content marketing is important, video marketing is a great part of content marketing, and if you’re gonna be creating videos, then what better place to host them than on YouTube.
Now as I just touched on, obviously the next part of YouTube marketing is the advertising platform, and YouTube ads are quickly becoming one of the most profitable and powerful forms of advertising available online today
Our next tip is something that I get a lot of kickback from and that’s using your Facebook personal page to market and grow your business.
- So, how do you do this?
- How do you use your Facebook personal page to promote your business?
Well, it’s pretty simple, you just need to be yourself and talk about things that are of interest to you. All the more powerful if you’re able to do this in a way that ties into your business in some way, shape, or form. Maybe by telling customer stories or talking about things that are of interest to your market or sharing successes or highlights or even new developments that are going on in your world. So don’t be afraid to share it.
All right, no video on digital marketing strategies for small business would be complete without talking about Facebook advertising.
Now, I know we talked about how YouTube ads are quickly becoming one of the most powerful forms of ads available today but that doesn’t mean Facebook is out of the running yet.
If you’ve got a small business, you need to be using Facebook ads.
You can use them to create brand awareness, you can use them to promote your videos, you can use them to generate leads and give away your lead magnet and pretty much everything in between.
A great place to start is with a Facebook video ad. The reason this is so powerful is that Facebook is trying to promote videos as much as possible.
you’re also able to retarget people who watch a certain percentage of your video, meaning if someone watches, say, 25 or 50% of your video, they’ve shown some interest, they’ve shown some intent and they’ve taken some action by staying involved up to that point.
Well, you can now create an audience of these viewers to retarget later with other relevant offers, other videos, and essentially continue to build trust for pennies on the dollar.
The takeaway point on Instagram ads is if your audience is on Instagram, you need to be using Instagram ads. They’re a phenomenally powerful tool. And this leads us nicely into our next trip, which is retargeting.
Now, retargeting essentially is your ability to go out there and to show ads to people who have engaged with your content in some, way, shape, or form before.
Now retargeting is amazingly powerful for just several different reasons, and I get excited about it because the beauty of retargeting is that you can go out there and show your ad to someone and if they take any kind of action.
Now here’s the beauty. Facebook, Instagram, YouTube, and the Google display network all allow you to use retargeting. Here’s an advanced tip. All you need to do is get someone to your main website, our main landing page, and as long as you have the pixels installed, you’re able to then cross retarget across several different platforms, meaning if you can get someone from Facebook to go to your website, well then you can retarget them on Instagram or the Google display network.
The beauty of the Google Display network is that it’s cost-effective,meaning you can go out there and show your banner ads to people who have engaged with your content and only people who have engaged with your content for really, really cheap.
All right, our next tip on digital marketing strategies for small businesses is no digital marketing strategy at all which is exactly why it’s a lethal weapon in today’s digital age. And that tool is direct mail.
Now when it comes to direct mail, I want you to think about it in the same lines that we just talked about with the Google display network, meaning I don’t want you to use it to generate cold traffic but rather to nurture the relationship with existing customers.
You see, in today’s day and age, there’s something really valuable about getting a physical, tangible piece of something in the mail.
So if you’ve got a customer list or a lead list or even a prospect list, definitely want to be taking some time to put together some kind of direct mail material, and my advice here’s to keep it as personal and as reliable and authentic as possible.
This means no glossy brochures required, no polished materials but just a simple typed letter letting them know about what’s going on and why it’s important to them and most importantly why they should care. Fantastic tool, really good way to build trust and nurture the relationship.
All right, our next point is on lifetime customer value.
Now, what is the lifetime customer value, and why is this important to your business?
Well for starters, the lifetime customer value is pretty much exactly what it sounds like. It’s the value of a customer over their lifetime to your business.
Now, why is this important?
Well, when you understand what the value of a customer is to your business, it allows you to make strategic and budget-conscious decisions about what marketing decisions are good and which ones are bad.
All right, so you’ve made it to our final two tips. Congratulations, I hope you’ve got a ton of good ideas that you can use and pick and choose and draw from to form the perfect strategy for your business.
All that said, these next two tips are pretty much gonna be powerful regardless of which ones you’ve chosen before because they’ve been proven time and time again to deliver the most bang for your marketing buck.
So the next point that we have to cover here is the importance of testimonials and case studies. Now, testimonials and case studies have been around since basically the beginning of business when someone said hey, how’s that business?
And they said, ah, it’s pretty good. Well, that right there is a testimonial.
What you wanna do is you want to capture these and then display them to prove that you know what you’re doing to your prospective customers. Now there’s been a ton written about testimonials, and everybody says that you need them.
Testimonials and case studies are the social proof that you need to do this. It can then also be leveraged across all your different social platforms as well as on your website to demonstrate that you’re the one for the job.
All right, and our final tip, and what I believe is the single most important element in a digital marketing strategy above all is having a clear, really identified, and thoroughly built out ideal customer avatar.
So first a few details on what this avatar should entail and then why it’s so important. Now when we’re talking about an ideal customer avatar, we’re talking about building either a fictional representation of your best customers or picking one or two of your ideal, most perfect customers and describing who they are and what makes them different.
We’re talking about demographic details, like age, gender, income, occupation, title, geographic details, like what city, state, province, country, neighborhood, wherever they live, and psychographic details like attitudes, interests, opinions, beliefs, affiliations, organizations, things of that nature.
The better you understand your ideal customer avatar, the better you’re going to be able to make them feel understood when you’re creating your marketing material, and that’s what moves the needle and gets them to take action. So here’s why having an ideal customer avatar is so incredibly important.
Well, when you have this ideal customer avatar in mind, you know who they are, you know what they like, you know how they speak, how they dress, what they do, well then you’re able to make strategically aligned marketing decisions, meaning you’re able to identify which social media platforms you’re ideal customer avatar is active and present on and which ones they’re not.
You see when you look at your digital marketing strategically and holistically through the eyes of your ideal customer avatar, everything gets a lot easier, a lot more clear, and a lot more effective which is why it’s my top tip, and my top digital marketing strategy for small businesses.
All right, so thanks so much for reading the article. I hope you enjoyed the episode. If so, make sure to comment,
For more great marketing strategies, tools, tips, tricks, and tactics, keep eyes on our website acimicotechdigital.com regularly.